Excellent service is a competitive advantage–every company agrees on that. Thus, delivering excellent service to boost profits should be every service provider’s goal, but daily service encounters show that the vast majority of service companies are far from providing consistent customer-service excellence. Companies should strive to deliver excellent service that customers can count on. Moreover, customers should be able to expect a specific service-quality level. If customers receive different service-quality levels each time they do business with you, they might turn to your competitors, who might provide them with more consistent service quality. So, don’t wait any longer to embrace excellence–it will pay off!
In this section, read how to communicate and interact correctly with customers, recognize loyalty consistently, and create intercultural awareness.