We currently are developing our own brand in the education business, targeting international students who are moving to Germany for their studies. Along with the desire to receive a quality education through an academic degree, additional considerations such as visa requirements, internship applications, job opportunities after graduation, and the culture and mentality of the host country play a big role in students’ decision-making processes.
As many institutions worldwide still have not made adjustments to cater to these international students’ needs and expectations, we see considerable room for improvement here. With many years of experience in the hospitality industry, we believe that service excellence is key to making Germany an even more attractive study destination. To reach that goal, we also are teaming up with strong partners to broaden our service offerings and allow for a seamless higher-education experience in Germany before, during, and after these students’ studies.